Here’s an idea that’s a little more complex, but can work very well. So, for
those of you who might want to try something a little more complex, here’s
something you can do. This idea is to get free advertising on television. Now, it’s
not like you think - we’re not talking about networks or networks affiliates or
anything along those lines.

Most cable networks have their own classified advertising channels. In our
market, it happens to be Channel 33. If you go to channel 33, it’s basically a
classified ad channel. They’re not typical classified ads in the sense that they are
only 25 words or so, though. Rather, they are display ads, and some of them are
video ads, but they’re called classified ads.

The ads are not your typical 30 second or 60 second commercial. First of
all, they’re less expensive because they’re not on a station that has regular
content, they’re on their own station and all they play 24 hours a day are
classified ads. You might think, “Why would I want an ad on a station that no
one is seeing?” Well, when you buy advertising on a regular television station
you’re hoping to catch people right between segments of their favorite shows.
This, on the other hand, is a television channel that shows advertising ALL THE
TIME.

People channel surf today, they’ll channel surf tomorrow, and they’ll
probably never stop channel surfing. So when people are switching channels left
and right, just click, click, click, click, click, a portion of them can see your ad on
this classified ad channel and they can come to your web site.
So, how can you do it? Well, first of all, you have got to be thinking that
this has got to be ridiculously expensive. Well, we thought it would be, we
checked it out. We’re getting ready to test this myself, and it’s amazing how
cheap it is.

Just to give you an example, our local channel charges for a 60 second
spot, which is a long time, you can catch a lot of people surfing their T.V.
stations. But a full 60 second classified ad is only $110 a week!
That’s right - $110 for a 60 second spot for a week, that actually runs
dozens and dozens of times during that week. You get a lot of exposure for $110!

But wait . . . with a little planning, that classified ad space could be yours
for FREE! Chances are, you would have one ad on the screen at a time. Take your
television screen, and mentally vision it split into six or eight smaller sections (be sure to keep a large spot at the top, though, for your own ad). Here in this top spot is where you advertise your own web site along with a special message.

And the rest of the sections? You can actually sell those spaces! If you
divided the screen into 6 spaces, you could keep the top space for yourself and
sell 5 of the smaller spaces to people. Get them to pay you every week to have
their own ad there, and you take a large chunk at the top of the page to get your
own advertising.

$110 divided by 5 spaces - that’s only $22 a week - and someone else could get
advertising on TV!

This might be something that would be better geared toward a local web
site, if you have a local store, restaurant, local car dealership, used car lot, or
something like that. It can work for just about anything because people all over
the country, and all over the world can come see your web site if you’re selling
the right product.

When selling off that space, you might even want to sell it for more than
break-even - say in the example of $110, you could sell your divisions for $35 or
$40 a week for each of those smaller spaces. Make a nice profit and still get your
ad on there and get your web site flashed on there for 60 seconds.

Another idea that could make this idea even better is, if you had a 60
second spot, you could offer rotating ads during that 60 seconds and you could
even charge, say, $20 a person. You could sell literally dozens of spots where
basically their ad is flashed for a few seconds over that 60 second time. You could
make a lot of money that way!

When we checked locally, our television classified channel said they don’t
mind if you do that. Check with your local cable company. Odds are it probably
won’t cost $110 everywhere as it does here, and there might be different
stipulations for running ads, but it’s still well worth looking into. Selling out
television classified ad spaces like this could still very well be one way that you
can make it. It sounds strange - buying ad spacing to promote your web site, than
balancing out the cost or profiting by selling out some of your space to other
advertisers . . . but it can work! It may be wild, it may be crazy, but it could help
you get rich with your web site! Between the publicity and the extra ad spacing
you sell, it could be a veritable gold mine if used correctly!

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